360 MedSpas
As the Digital Marketing Manager for 360 MedSpas, I crafted strategic campaigns that showcased the brand’s dedication to enhancing natural beauty through innovative medical aesthetics and anti-aging treatments. By developing compelling content and targeted marketing initiatives, I ensured the brand’s message of confidence and wellness reached a wider audience. My role focused on driving engagement, increasing brand awareness, and helping 360 MedSpas empower individuals to feel their best both inside and out.
My Partnership with 360 MedSpas
When I joined 360 MedSpas as the Social Media and Google Ads Manager, it wasn’t just a job—it was the start of an 18-month partnership. The owner, Susanne Landgrebe, had a vision to expand her medical aesthetics business, which specialized in anti-aging treatments, to a wider audience. The challenge? Elevating the brand’s digital presence and ensuring that the newly opened location received the attention it deserved. Together, we embarked on a journey to build not just a marketing plan but a brand that connected deeply with its clients.
Case Study
For almost 18 months, I managed social media and Google Ads for 360 Med Spas, beginning with organic social content and transitioning to a robust paid campaign. I spearheaded the promotion of their new location, driving awareness and attendance for the successful open house event. By optimizing ad spend and delivering high-quality content, I significantly boosted brand visibility and engagement, with tangible results
My Role
My role was to craft a digital strategy that highlighted the personalized care and high-quality services 360 MedSpas offered, while generating tangible growth in new leads, appointments, and community engagement. Understanding their goals, I worked to create a comprehensive marketing approach that included social media content, Google Ads, and an exciting event promotion for the new location.
Understanding The Problem
Before we could start building, we had to recognize the obstacles. 360 MedSpas had a loyal clientele, but it struggled to attract new clients online, especially with increasing competition in the medical aesthetics industry. Susanne wanted to ensure her newly opened location became a local hub for those seeking quality anti-aging treatments. However, they needed a digital presence that matched the personal care they offered in person.
Our problem wasn’t just about gaining more followers or clicks—it was about building trust and telling the story of 360 MedSpas in a way that would resonate with potential clients and convert them into loyal customers.
Unique Ideas
Before-and-After Showcases: We highlighted real results through before-and-after images of actual clients (with their permission). These posts showcased the transformative power of treatments like Botox, laser therapy, and CoolSculpting, which led to increased inquiries and consultations.
Interactive Instagram Stories: To build stronger engagement, I ran interactive Q&A sessions with Susanne, giving followers the opportunity to ask about skincare, treatments, and anti-aging strategies. This humanized the brand and established Susanne’s expertise, building trust with potential clients.
Selfcare Challenges and Giveaways: We introduced monthly self-care challenges where followers were encouraged to share their own routines, tagging the spa in their posts. This not only created user-generated content but also spread the word about the brand organically through client testimonials and experiences.
Strategic Approach
Crafting a Unique Story for 360 MedSpas
To solve these challenges, I created a multi-layered digital marketing strategy focusing on three key areas: daily social media engagement, Google Ads campaigns, and the promotion of the open house for the new location.
Engaging 360 MedSpas Community
We started with the heart of the strategy: social media. I knew we had to create more than just promotional posts—we had to establish an online community that felt as personal and welcoming as the in-person experience at 360 MedSpas.
Content Calendar
I developed an 18-month content calendar filled with engaging, informative, and visually appealing posts. We focused on real client success stories, educational content that explained the benefits of various treatments, and behind-the-scenes moments that humanized the brand.
Results
Follower Growth
The consistent engagement and authentic storytelling resulted in a 12% increase in followers across platforms over the first 6 months. Over the entire 18-month span, follower growth was sustained, with continued engagement and inquiries.
Engagement Rates
Engagement on posts improved by 15%, with more likes, comments, and shares—proof that we were building an active, supportive online community.
increase in followers
Direct messages and comments increased by 10%, leading to more consultation bookings, many of which converted into long-term clients.
Event Promotion: Bringing the New Location to Life
One of the most exciting aspects of the partnership was planning the open house for the new location. This event was our chance to introduce 360 MedSpas to a broader audience and showcase the cutting-edge services it offered.
Pre-Event Strategy
The lead-up to the event was crucial. I started promoting the open house about four weeks prior, building anticipation with a series of posts and ads that highlighted:
Countdown to the Grand Opening: A countdown to the event on social media, creating a sense of excitement and urgency.
Exclusive Invitations for Current Clients: I worked with Susanne to send personalized invitations to loyal clients, offering them early access to treatment demonstrations and a VIP tour of the new space.
Sneak Peeks and Behind-the-Scenes: We shared glimpses of the new location as it was being set up, introducing followers to the new services they could expect. This created curiosity and anticipation for the big day.
Event Day
The day of the open house was a huge success. We live-streamed portions of the event, sharing treatment demos in real-time and giving those who couldn’t attend a virtual experience. Attendees shared their experiences on social media using the branded hashtag, expanding the reach of the event.
Results
Attendance: The open house exceeded expectations, drawing 14% more attendees than previous events. Many of these attendees booked same-day consultations and became clients at the new location.
Social Media Spike: Engagement during the week of the event skyrocketed, with a 20% increase in likes, shares, and comments as attendees posted photos and shared their experience.
Post-Event Appointments: Following the event, appointment inquiries at the new location rose by 12%, directly attributing the success of the event to our promotional efforts.
Google Ads
Driving Targeted Leads w/Measurable ROI
While social media built awareness and engagement, I used Google Ads to drive targeted traffic that would convert into appointments. With a focus on high-intent search terms, we created ad campaigns that connected potential clients with the services they were actively seeking.
Unique Ideas
Service-Specific Ads: Instead of general ads, I ran specific campaigns for high-ticket services like CoolSculpting and dermal fillers, providing a more tailored message for each target audience.
Call Extensions & Booking CTA: I integrated direct call extensions into the ads, allowing potential clients to book consultations with just one click. This streamlined the conversion process and led to more immediate bookings.
Keyword Strategy
I carefully selected keywords like “anti-aging treatments,” “facial injections near me,” and “laser skin treatments” to ensure our ads appeared for users searching for these services. I also used geo-targeting to focus on users within a 25-mile radius of the new location, maximizing the budget’s effectiveness.
Results
Click-Through Rate: The ads achieved a 5.3% CTR, which exceeded industry benchmarks, proving that the right message was reaching the right audience.
Conversion Rate: We saw a 9% increase in consultation bookings directly from Google Ads, with clients specifically citing the ads as the reason they chose to book.
Return on Investment: For every dollar spent on Google Ads, the spa saw a 3.8x return, making this an incredibly cost-effective campaign that brought measurable value to the business.
Content Samples
Words from Susanne
“Kerri had a lot of creative ideas to help grow the business, help grow revenue.”
-Susanne Langrebe