Cherry Creek Stone Works
Welcome to the Cherry Creek Stone Works portfolio, where I’ve had the privilege of working closely with the brand to enhance their digital presence while preserving their legacy of craftsmanship. From growing their social media following by 59% to implementing a targeted SEO strategy and launching the “Crafting Timeless Spaces” campaign, I’ve helped Cherry Creek Stone Works expand its reach and connect with more homeowners and designers. Explore the sections below to see how we’ve combined timeless design with modern digital marketing to showcase the quality and beauty of Cherry Creek’s work.
My Partnership With Cherry Creek Stone Works
My partnership with Cherry Creek Stone Works has been a rewarding experience built on mutual trust and a shared vision for growth. I’ve worked closely with the owner to maintain the brand’s original identity while introducing new digital strategies to increase visibility and engagement. Through this collaboration, we’ve been able to preserve the integrity of the brand while expanding its reach to a wider audience of homeowners and design professionals. Together, we are crafting a stronger online presence that highlights the timeless beauty of Cherry Creek’s stonework.
I’ve worked with Cherry Creek Stone Works to grow their social media following by 59%, from 66 to 105 followers, while launching the “Crafting Timeless Spaces” campaign. Through targeted SEO improvements, including blog content and local keyword optimization, we’re aiming to increase organic traffic by 10-12% in the next three months. My efforts have focused on boosting brand visibility and engagement while keeping Cherry Creek’s craftsmanship at the heart of everything we do.
My Role
As the Digital Marketing Manager for Cherry Creek Stone Works, I handle every aspect of the company’s online presence. From social media management to SEO optimization and content creation, I’ve been focused on driving growth while maintaining the brand’s unique identity. My role includes overseeing the “Crafting Timeless Spaces” campaign, ensuring the content reflects the brand’s commitment to quality and craftsmanship. I also work closely with the owner to ensure that every step taken aligns with the company’s long-term goals.
Brand Vision
Looking to the future, I’m excited about the potential for Cherry Creek Stone Works to grow its reputation as a leader in custom stonework. My vision is for the brand to expand its reach while maintaining the personal, hands-on approach that sets us apart. Through consistent digital marketing, engaging content, and thoughtful SEO strategies, I aim to position Cherry Creek Stone Works as the go-to choice for homeowners and designers seeking timeless, beautifully crafted stonework.
Unique Ideas
In working with Cherry Creek Stone Works, I brought several unique ideas to the table that helped differentiate the brand. One of my key contributions was the integration of storytelling into our content, allowing us to showcase the personal journey behind each project. I also introduced behind-the-scenes content to give potential customers a closer look at the craftsmanship and care that goes into every piece of stonework. Additionally, I focused on building community engagement by highlighting client testimonials and project success stories, all while keeping the brand’s identity at the forefront.
The Design
The design for Cherry Creek Stone Works’ online presence was kept consistent with their established branding, reflecting the timeless and high-quality nature of their craftsmanship. I ensured that the website and social media visuals matched the elegance and durability of the products they offer. By using clean, simple lines and natural tones, the design feels both modern and connected to the brand’s heritage. Every element of the design was carefully crafted to highlight the beauty of their stonework while maintaining ease of navigation and functionality for users.
Strategic Approach
SEO Optimization
I conducted an SEO audit using Ubersuggest to improve local search rankings, aiming for a 10-12% increase in organic traffic over the next three months. This includes optimizing for local keywords like “custom stonework” and “granite countertops.”
Content Development
Through the “Crafting Timeless Spaces” campaign, I created blog posts and digital content that reflect the brand’s craftsmanship and attract homeowners and designers. This strategy aims to boost engagement by 15% and position Cherry Creek as a thought leader in custom stonework.
Social Media Growth
I’ve focused on growing Cherry Creek’s social media presence, increasing followers by 59%, with a target of 10% additional growth in the next few months. My goal is to maintain engagement by consistently showcasing behind-the-scenes content and project highlights.
Brand Consistency
Throughout the process, I’ve maintained Cherry Creek’s established branding, ensuring that every piece of content, from social posts to website design, stays aligned with their timeless, high-quality image.
What is the Future for Cherry Creek Stone Works
As we continue to refine and grow Cherry Creek Stone Works’ digital presence, be sure to check back for updates on our progress. In the last few months, we’ve seen a 59% growth in social media followers, and we’re targeting another 10% increase in the coming months. Additionally, I’m aiming for a 10% boost in website traffic and a 15% increase in engagement with our content. With the “Crafting Timeless Spaces” campaign in full swing, we’re excited to connect with even more homeowners and designers who appreciate quality craftsmanship.
Digital Marketing
For Cherry Creek Stone Works, my digital marketing strategy has focused on building a strong, relatable presence that highlights the brand’s craftsmanship and dedication to creating timeless spaces. Over the past few months, I’ve managed to increase social media followers by 59%, growing from 66 to 105, and the goal for the next three months is a 10-12% further growth. Additionally, I’m working to increase website traffic by 10% and boost engagement with our online content by 15%. With our ongoing “Crafting Timeless Spaces” campaign, I will continue developing content that speaks directly to homeowners and designers, showcasing the quality and care behind every project.
SEO
My SEO strategy for Cherry Creek Stone Works is centered around improving search engine rankings and driving more organic traffic to the website. Based on the Ubersuggest SEO audit, I identified key opportunities for growth, including refining our keyword targeting and building more local backlinks. Over the next three months, I expect a 10-12% increase in organic traffic, with a focus on ranking for local search terms such as “custom stonework” and “granite countertops in [local area].” Implementing these SEO improvements will help attract more qualified leads and raise the visibility of Cherry Creek Stone Works in the competitive local market.
Social Media
Since managing the social media presence for Cherry Creek Stone Works, I’ve worked to engage the community and increase brand visibility. Starting with 66 followers, I’ve grown the account to 105 followers—a 59% increase. My plan for the next three months is to grow the follower base by another 10%, while also increasing engagement by 15%. Through a mix of behind-the-scenes content, project showcases, and customer stories, I aim to continue building a connection with the audience, highlighting the craftsmanship that goes into every project.
Cherry Creek Stone Works
Shell Hall
"Kerri really understands my vision!"
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