A Maison Case Study
360 Medspas
Positioning a New Location for Authority & High-Ticket Visibility
360 MedSpas was preparing to launch and promote a new location in a competitive medical aesthetics market. The goal wasn’t just awareness, it was also credibility, traffic, and qualified bookings.
This campaign required local authority positioning, paid amplification, and cohesive messaging across ads and organic presence.
The Situation
360 MedSpas needed structured visibility to successfully introduce a new location into a saturated market.
They had services.
They had brand assets.
But they needed strategic coordination.
- New location with low initial awareness
- Competitive local med spa market
- Need for booked consultations, not vanity metrics
- Limited structured ad campaign execution
- Messaging that needed refinement for conversion
The Strategy
We executed a structured launch and visibility strategy designed to attract high intent traffic, clarify conversion pathways, and drive measurable demand during the new location rollout. Every component from paid acquisition to messaging refinement was intentionally aligned to turn awareness into booked appointments rather than passive impressions.
Brand Positioning Refinement
Clarified messaging around results, credibility, and service differentiation.
Google Ads Campaign Management
Built and managed high-intent local campaigns targeting treatment-based searches.
Conversion-Focused Copy
Ad copy, landing alignment, and CTA refinement for booking-driven performance.
Platform Optimization
Social media aligned to support ads and location awareness.
Data-Driven Adjustments
Ongoing performance review, cost analysis, and targeting refinements.
The Launch
The launch of the new 360 MedSpas location was executed as a strategic visibility campaign rather than a simple announcement. Efforts focused on accelerating local awareness, positioning the clinic as credible from day one, and capturing high-intent demand through targeted search campaigns and aligned messaging. Every touchpoint was structured to move potential clients from discovery to booked consultation with clarity and confidence.
The campaign focused on
The new 360 MedSpas location required visibility that felt established , not “new and unknown.”
- Local Google search dominance for key treatments
- Structured promotional messaging
- Visibility during peak launch window
- Community awareness
Campaign Impact
Across 18 months of paid advertising and strategic visibility management, growth was driven by consistent optimization and high-intent local targeting. The following results represent sustained performance across both brand awareness and booked consultations.
The Content
Content was developed to reinforce medical credibility while remaining approachable and client-centered. We focused on treatment education, real results, and brand authority, ensuring that every post supported both awareness and conversion. The goal was not volume, but consistency and clarity, so the audience understood the services, trusted the expertise, and felt confident booking a consultation.
The Review
Kerri had a lot of good ideas to help grow the business, help grow revenue.
-Susanne Landgrebe