Portfolio

Kerri Randall

CFO & Founder

Hi, I’m Kerri Randall, the founder of Aim Digital Strategy & Design. My journey into digital marketing began quite unexpectedly. Someone once asked me to handle their marketing, and what started as a favor quickly turned into a newfound passion. I fell in love with the process, the creativity, and the impact marketing could have. It didn’t take long for me to realize that this was more than just a side project – it was my calling.

With a Bachelor’s degree in Marketing and two graduate degrees – one in Digital Marketing and the other in International Business Management – I’ve always been dedicated to honing my craft. My experience working at Town Square Media was a turning point. It was there that I had the privilege of learning from A-list digital marketing professionals who managed large, key accounts. The insights and skills I gained were invaluable and fueled my desire to expand my own business and offer even more services.

Today, Aim Digital Strategy & Design is my full-time passion. I thrive on helping businesses grow, telling their stories, and connecting them with their audiences in meaningful ways. I genuinely love what I do, and there’s nothing more fulfilling than seeing my clients succeed. I’m here to offer my expertise, enthusiasm, and commitment to helping your brand reach its fullest potential.

What I do & Do Well

Data Analysis & Reporting

I excel at turning complex data into clear insights, helping businesses make informed decisions that lead to better outcomes.

Analyze and interpret key performance metrics to measure campaign success
Create comprehensive reports that highlight trends, opportunities, and areas for improvement
Use data to refine strategies, improving engagement and ROI over time

Email Marketing

I craft targeted email campaigns that resonate with audiences and drive conversions.

Develop and execute personalized email marketing strategies
Implement segmentation and automation to increase open and click-through rates
Track performance and optimize campaigns to maximize engagement and sales

Social Media Management

I manage social media accounts with a focus on building brand awareness and fostering audience engagement.

Create and curate engaging content across multiple platforms
Plan and execute social media campaigns that align with business objectives
Analyze social media performance to continually improve reach and engagement

Project Management

I ensure that every project runs smoothly, on time, and within budget.

Lead end-to-end project management using tools like Motion and Asana
Coordinate with teams to deliver results on time
Maintain clear communication with clients to manage expectations and meet deadlines

Work Experience

Townsquare Ignite

Collaborated closely with key account managers to develop and implement effective digital marketing strategies for client campaigns, optimizing engagement and driving sales growth.
Executed and managed multi-channel advertising campaigns across a variety of clients, ensuring seamless project execution and alignment with client goals.
Executed and managed multi-channel advertising campaigns across a variety of clients, ensuring seamless project execution and alignment with client goals.
Proficient in leveraging digital marketing tools and platforms
Programs: Asana, Simpli.fi, Matchcraft, Monday, Xandr, Tap Clicks, Tap Orders, GTM, Wide Orbit, and Creative Hub to optimize workflows and project success.